The benefits of cross-collaboration between the CS team and the marketing folks at your org are hard to ignore. This week, Jay Nathan (CCO, Higher Logic) and Erika Brookes (CMO, Higher Logic) come together on our GGR podcast to talk about how to use the skills, knowledge, and resources of these teams to develop a strong relationship that is mutually beneficial.
Together they share some of the ways that this department relationship can help strengthen the value for customers for both team in a way that cannot be done without this connection.
Listen to the podcast here!
**Interested in hearing more examples of how this departmental collaboration can help drive stronger customer satisfaction and engagement? Sign up to join the upcoming Higher Logic webinar on Thursday, August 25th featuring Rachel Orston, CCO@ SmartRecruiters and Letané Conant, CMO @ 6Sense.
Register for the webinar here
