Emailing users vs buyers
lucy_wct
Member Posts: 3 Newcomer
Newer CSM here... I am working on crafting cancellation emails to group users as opposed to the group admin (more likely the buyer). I am trying to do research on this, and just getting general cancellation email advice, but what I am looking to learn about is how to differentiate the email when contacting the head of the account vs the group users in the account. Anyone have any advice on what to do differently when emailing group users vs admin? Or any advice on how to do further research on this?
Tagged:
0
Comments
-
Hi lucy_wct - Nice to virtually meet you! It is a great idea to differentiate between the decision maker and end user, when emailing customers. I am curious why you're emailing the end users or what message you're trying to send. For example, providing off boarding instructions, sending an experience survey, or a final attempt to persuade the organization to see value in your tool (and hopefully come through with a renewal ). Do the end users need to respond to your email, or it is for information purposes only?
Feel free to DM me if you'd like to chat 1:1
1
Categories
- All Categories
- 6 GGR Information
- 151 GGR Cafe
- 19 Welcome to the Community
- 6 Badge and Rank Program
- 1 Specialized Groups
- 17 Future Customer Success Professionals
- 16 CS Conversations
- 186 CS Conversations
- 962 CS Operations Conversations
- CS Org Conversations
- 33 Industry Insights
- 196 Strategy & Planning
- 649 Customer Journey
- 8 Technology and Metrics
- 280 Digital CS (Engagement Programs)
- 208 CS Technology
- 93 Metrics & Analytics
- 17 Value Realization