GGR Podcast - Dirty Data

Options
Heather Wendt
Heather Wendt HLAdmin, Member Posts: 308 Gain Grow Retain Staff
GGR Staff 5 Likes First Anniversary 5 Insightfuls

This week, Joel Passen, Co-Founder of Sturdy.ai joins Jeff to talk about data.

What are some of the issues being seen, even in this day of data-driven decisions?

  • Data is looking in the past
    • Collected data can too often be rear-facing (what has been done, how has the product been utilized) versus forward-facing (what needs to happen to move forward)
  • Data is not being utilized
    • You likely have data from a variety of sources (website, community, support, emails, LMS, social, etc.) that are not being included in the customer picture
  • Data sharing is often manual
    • Post-sales teams are often used as a resource to obtain data, but that can pull them away from being customer-facing and doing their job

Joel and Jeff share a number of practical ways companies can move past data issues and into a space where holistic information increases your understanding of customer behaviors in a way that allows stronger impact.

Listen to the Podcast

What are some areas that you see where data needs to be done better?

What are some examples of ways that you have seen data used more effectively?

Tagged:

Comments

  • colin-userlot
    colin-userlot Member Posts: 8 Navigator
    First Anniversary First Comment Name Dropper
    Options

    Great postcast. As a CSP vendor makes me think about how we can adjust our playbooks to be more agile!

    Project Omaha - Dilly Dilly!! I think

Leave a Comment

Rich Text Editor. To edit a paragraph's style, hit tab to get to the paragraph menu. From there you will be able to pick one style. Nothing defaults to paragraph. An inline formatting menu will show up when you select text. Hit tab to get into that menu. Some elements, such as rich link embeds, images, loading indicators, and error messages may get inserted into the editor. You may navigate to these using the arrow keys inside of the editor and delete them with the delete or backspace key.