Beta Testing Programs

Hi All -

I work for a start up that is 3 years old. We sell hardware today and will be selling our first SaaS offering coming soon. We are allowing customers to be apart of a beta program for it. However, we have no established process around beta testing. And from what I have seen so far we let customers beta new firmware and rarely get feedback or the customer just doesn't test it.

I am trying to avoid this behavior in the future as I have a very large book of business. I would like to streamline the process so that the customers who do sign up for the beta are actually testing and providing feedback.

Any tips would be much appreciated.