GGR Podcast - Scaled Customer Success is Looking Alot Like Marketing

Heather Wendt
Heather Wendt HLAdmin, Member Posts: 313 Gain Grow Retain Staff
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Karessa Parish, Growth Marketing Manager at ClassTag joined GGR to talk about some of the ways Scaled CS and Marketing are similar.

Some of the lessons Karessa has learned are:

  • Automate processes your are repeating over and over
  • Audit your content to make sure you are meeting the self-service needs of your customers
  • CSMs should be facilitators rather than having all the answers
  • Give customers the opportunity to sjare information with each other
  • Making any progress forward is better than where we are currently
  • Volunteer for things to increase your skill set and opportunities
  • Use scale to grab your customer's attention

Listen to the podcast

What are some skills in marketing that you see being brought over to CS?


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