GGR Podcast - Scaled Customer Success is Looking Alot Like Marketing

Heather Wendt
HLAdmin Posts: 250 Gain Grow Retain Staff




in GGR Cafe
Karessa Parish, Growth Marketing Manager at ClassTag joined GGR to talk about some of the ways Scaled CS and Marketing are similar.
Some of the lessons Karessa has learned are:
- Automate processes your are repeating over and over
- Audit your content to make sure you are meeting the self-service needs of your customers
- CSMs should be facilitators rather than having all the answers
- Give customers the opportunity to sjare information with each other
- Making any progress forward is better than where we are currently
- Volunteer for things to increase your skill set and opportunities
- Use scale to grab your customer's attention
Listen to the podcast
What are some skills in marketing that you see being brought over to CS?
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