Are your customers waking up with the goal of using your product more today? The answer is not likely.
This means your CSMs need to be stepping into a more strategic role, focused on adoption.
- Who needs to be involved?
- What problems are going to be solved (business challenges)
- What processes need to be updated with your product included?
- Where can you integrate with the existing tech stack?
Help reduce the risk inherent in change management by making the process as seamless as possible.
How are you focusing on change management with your customers?
