Growing a Voice of Customer Program

User: "Brian Hansen"
Updated by Heather Wendt
Hello, GGR! 

I am looking to make our VoC program more substantial and official. We use NPS and CSAT today and capture product feedback in ProductBoard, so some of this is operationalized. I would like to take this a step further. 

If you were moving your VoC out of it's early stages into something scalable, what are the key steps you would be thinking about? Any experience/thoughts would be appreciated! 

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