Names for customer facing function

Alex Farmer
Alex Farmer Member Posts: 62 Expert
Third Anniversary 5 Comments Photogenic GGR Blogger 2021
edited August 2023 in CS Org Conversations
What do you call your customer facing function - ie: the function your CCO leads?  I've heard Customer Success, Customers for Life, etc, but curious as to what you call it. The challenge we have is that our entire customer/post-sale function is called Customer Success and the team I lead (CSMs) is also called Customer Success. So to make things simpler, what is another name for the function comprised of CSMs, support, services, and training?


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  • Matt Myszkowski
    Matt Myszkowski Member Posts: 143 Expert
    100 Comments Second Anniversary Photogenic
    edited October 2020
    Hi @Alex Farmer

    We call this "Customer Experience", and it incorporates Customer Success, Product Support, Onboarding & Implementation & VoC.

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