Owning customer communications
Thought Leader 
In a world where CS owns adoption and AM's own upsell& renewals, how do you manage the who owns the customer relationship communication? I have seen the tug of war between the AM and CS for a long time and wondered if anyone ever cracked the code. With aggressive upsell and annual renewals there is no way an AM can take a back seat and CS being responsible for adoption cannot always be managed by the AM without friction. Ideally you have good strong teaming and would love to hear if anyone figured out how to build that without confusing the customer and creating internal friction?