Owning customer communications

Renee Murphy · 2020-10-21T11:25:00+00:00

In a world where CS owns adoption and AM's own upsell& renewals, how do you manage the who owns the customer relationship communication? I have seen the tug of war between the AM and CS for a long time and wondered if anyone ever cracked the code. With aggressive upsell and annual renewals there is no way an AM can take a…