Establishing Executive Connections

Michael Buccellato

Hi - We have a current push to assign executive sponsors and get them connected to customer execs. We are heavily focused on the enterprise and our key executive persona is the Chief Legal Officer or General Counsel.

What type of framework have you used to incentivize either your champion to introduce your team or directly incentive the exec? 

Understanding the 'what's in it for me', how can you provide value that would interest execs to carve out time? 

One idea we had was we would like to hear their feedback to have the opportunity to influence the product roadmap.

What are your thoughts?