Customer Journey Mapping

Rob Kagan
Rob Kagan Member Posts: 12 Contributor
5 Comments First Anniversary
edited October 16 in CS Technology
Hi Community -

Creating customer journey maps is key to understanding the customer's experience, knowing where pain points are and give us a road map of how to add value for our customers at every interaction with our company.

Add in personas and enterprise vs SMB........and the task is daunting...but fun. 

My question - What software solutions out there to create a customer journey map are the best? The most flexible? Graphically appealing? Take into account personas and types of entities....?

Thanks for any and all responses.

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