Customer Journey Mapping

Rob Kagan
Rob Kagan Member Posts: 12 Thought Leader
First Comment First Anniversary
edited October 2023 in CS Technology
Hi Community -

Creating customer journey maps is key to understanding the customer's experience, knowing where pain points are and give us a road map of how to add value for our customers at every interaction with our company.

Add in personas and enterprise vs SMB........and the task is daunting...but fun. 

My question - What software solutions out there to create a customer journey map are the best? The most flexible? Graphically appealing? Take into account personas and types of entities....?

Thanks for any and all responses.