Customer Journey Mapping
Thought Leader 
Hi Community -
Creating customer journey maps is key to understanding the customer's experience, knowing where pain points are and give us a road map of how to add value for our customers at every interaction with our company.
Add in personas and enterprise vs SMB........and the task is daunting...but fun.
My question - What software solutions out there to create a customer journey map are the best? The most flexible? Graphically appealing? Take into account personas and types of entities....?
Thanks for any and all responses.
Creating customer journey maps is key to understanding the customer's experience, knowing where pain points are and give us a road map of how to add value for our customers at every interaction with our company.
Add in personas and enterprise vs SMB........and the task is daunting...but fun.
My question - What software solutions out there to create a customer journey map are the best? The most flexible? Graphically appealing? Take into account personas and types of entities....?
Thanks for any and all responses.