When you communicate with your customers do you include hyperlinks? Or do you include the URL directly?
Google or
https://www.google.com/ ? Or a combination? I am a proponent of always using hyperlinks. Users understand what they are and do not need the URL to spell it out for them. Hyperlinks look more professional and are neater too.
I was talking to a marketing professional who insisted that hyperlinks should be as few as possible, if at all. (Though did not propose including URLs directly.) I was floored. I assumed the opposite and that they should be included whenever possible and allow the reader to easily access material with one click.
Do you limit hyperlinks? If so, why? Or do you not use them at all?