How do you approach customer marketing when this falls on Customer Success to own?
Thought Leader 
Right now, we are in the process of creating Lifecycle Campaigns to be able to reach our users in a more automated way to increase adoption and drive value. We currently do not have someone dedicated to this role and I will be doing this myself for now (I am at a small sized start-up)
We are keeping the marketing simple (I like to think of this as a the crawl, walk, run approach and we are crawling right now). -- We use Intercom for in-app engagement and will be using this for emails as well.
Is this common for CS to own or have you found eventually Customer Marketing should belong to someone on the Marketing team?