Customer Communications - Role Build-out

Hi all, 

I'm looking to create a role in our CS org responsible for strategic customer communications.  Primary responsibilities would be to build out (and support) a customer communications roadmap in alignment with CS/Sales/Support/Product/Marketing. 

Seems like there is a lot of buzz in the CS space around outbound customer communications and ownership.  

Has anyone successfully stood up a similar role w/in CS and any learnings you can share?

Thanks, 

Jason