November 13, 2023

This week, Jeff Breunsbach takes a look at some important components of customer education:

Product

  • Learn what part of your product aligns with the customer needs
  • Our customers don't need to utilize every part of our product or be aware of every new feature
  • Focus on the features and aspects they need and help them become experts in those areas
  • Specialized education is better than a 1 size fits all versio

Business

  • Use educational pieces that help your users have a better understanding of their own business goals
  • This helps make sure they are maximizing your product for their needs

Market

  • Understanding market trends can help your customers understand how your product fits into their goals
  • Keep an eye on other products that have overlap and make sure those intersection points are well understood

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