10-Minute Trumpet: Making Your CSMs Become Great Change Management Experts

April 17, 2023

Your customer won't wake up tomorrow thinking "I cannot wait to use XX product more today!"

Jeff Breunsbach takes some time to look at the role change management plays in product adoption.

• Look for ways to reduce customer effort
• Identify business problems to solve
• Update processes where necessary
• Identify customer stakeholders who will be impacted
• Integrate into their existing tech stack

Moving into helping customers through change management with a new product adoption can help you be seen as a business process and minimize the gaps or risks that exist before they impact adoption.

Listen Now