Scaled CS is Looking Alot Like Marketing

March 13, 2023

This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing.

Here are some of the key takeaways:

• Look for ways to automate things that you do over and over
• Evaluate your content to align with customer self-service needs
• CSMs should be facilitators rather than information keepers
• Give a space for customers to talk to each other
• Examples of scaled ways to grab your customer's attention

Connect with Karessa here

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