Back in 2020, Anita Toth authored a 5-part series on Churn. The first one focuses on Survey Response Rates and can be read here.
Surveys are a wonderful tool that help us learn insights about where our customers are at, but many times either the response rate or depth of info is so low it doesn't really help.
Anita looks at how feelings play a role in increasing the chances that a survey will be completed for you.
Take a moment to answer the questions below in the thread:
- Are your surveys getting the traction and responses you were hoping for?
- When in your own personal life are you more likely to fill out a survey for an experience you had?
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