Advice for building CS in a Product Led Growth strategy

User: "Brandon Hemmelman"
Updated by Heather Wendt

My company has had a Sales Led Growth strategy since its start, and currently has a CS motion in place to support it.

Beginning in 2024, we are launching a new product that has a Product Led Growth strategy. I want to help lead a CS function to support this strategy.

Anyone have experience or advice in standing up a CS function like this?

Here are a few areas I am focusing on:

  • Leveraging our existing Community program
  • Building tight alignment with the Product team
  • Rethinking our Tech/Digital Touch approach

Let me know your questions, thoughts, or recommendations!

Thanks

Brandon

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