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NonRenewal/Churn
Amanda Watson
Hi! I am currently building a CS program from the ground up. One of the items I have been tasked with is to learn why our customers do not renewal (B2B software with annual renewals.) I am considering outsourcing a call campaign to nonrenewing customers to learn more about the reason for the churn. Have any of you tried this? Any recommendations?
Thank you. I appreciate any feedback!
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