GGR Podcast - 10-minute Trumpet: Specialized Roles

Heather Wendt
Heather Wendt HLAdmin, Member Posts: 315 Gain Grow Retain Staff
GGR Staff 5 Likes First Anniversary 5 Insightfuls

This week, Jeff takes a look at how CS teams have iterated over the years and then focuses on the most recent additions:

  • Scaled Program Manager - stitches together digital experiences to come up with campaigns that drive specific outcomes
  • Customer Marketer - writes great content and visuals that support the campaigns
  • Community Manager - brings customers toether in common places to ensure they are talking to each other

Hear why Jeff thinks companies are waiting too long to bring in these vital roles and how they will help shape customer experiences.

Listen Here

What roles are you working to bring into your CS team and what will the primary goal(s) be for them?


  • Gabe Caldwell
    Gabe Caldwell Member Posts: 1 Navigator
    First Comment Photogenic

    Great podcast! The importance of tailored beautiful content can't be overstated. This is what it takes to get a customer's attention these days and companies are underinvesting in this area.

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