Strategies for GTM Teams

Elizabeth Italiano

The market and financial fluctuations impact your customers, and it is important that you identify any risks to deals or renewals and create a relevant POV to create effective messaging and engagement.

An example for increasing your knowledge without having to become a financial expert is using ChatGPT prompts to see if and how your accounts are effected.

What are some ways you are combining marketing info and customer impact in your health scoring?

*by the way…GGR just released a blog on this topic if you want to get some chat prompts.