Gamifying Adoption?
Options
Jason Kobs
Member Posts: 8 Seeker
Hi CS friends,
Has anyone had any luck or have some suggestions around gamifying the customer journey? We've run some tests with cohorts to help drive platform adoption using badges and swag with mixed results.
We are B2B but trying to tap into B2C learnings as at the end of the day, we are still talking to...people.
Thanks,
Jason
Tagged:
0
Comments
-
Hi @Jason Kobs--
In my consulting work, I do behavioral economics in CX design and I've found that certain 'nudges' work well in certain cases and not so well in others. Case in point is this article, which you may enjoy reading: https://www.wired.com/story/power-and-pitfalls-gamification/. It describes how motivation (intrinsic vs. extrinsic) moderates effects, and this jibes with my experience. Nudges work if primary motivators are present, but don't if they are absent.
Happy to chat about how to apply behavioral economics in an effective way. Email me (ed@se-partners.com) and we can set up a time to talk if you're interested.
Ed
0 -
Hi @Jason Kobs
We are also testing out gamifying customers' onboarding journey. As @Ed Powers said, some nudges works and others don't, really based on the context.
Happy to chat and compare notes with you. DM me plz.
Hisun0 -
Hi Jason,
A great example of gamification is Trailhead (the program that teaches all about Salesforce). https://trailhead.salesforce.com/en
They have created a Trailblazer community, mixture of self paced modules and on demand videos, and projects people can complete as a path for "hands-on" learning.
As a Special Education Teacher of 10 years, I can say this is one of the BEST ways to teach individuals that will sustain their attention and increase engagement!
Open to chat more if needed, happy to connect with you on LinkedIn: https://www.linkedin.com/in/stella-ikhnana/
Thanks,
Stella0
Categories
- All Categories
- 179 GGR Information
- 154 GGR Cafe
- 19 Welcome to the Community
- 6 Badge and Rank Program
- 187 Specialized Groups
- 18 Future Customer Success Professionals
- 770 CS Conversations
- 189 CS Conversations
- 32 CS Operations Conversations
- 270 CS Org Conversations
- 29 Industry Insights
- 192 Strategy & Planning
- 58 Customer Journey
- 714 Technology and Metrics
- 276 Digital CS (Engagement Programs)
- 201 CS Technology
- 237 Metrics & Analytics
- 17 Value Realization